Amazon only launched in Australia in early December and offers a very attractive first move proposition to sellers. The site is currently not overloaded and short of choice and selection meaning you can supply your products to a huge customer base. Here are some major reasons as to why you should sell on Amazon Australia.
Amazon Australia Already Has a Built-Thank in Audience
Running an online is never easy as unless you invest a lot of time and money into marketing your website, it can be a very slow burn to get customers. Amazon Australia however comes with its own built-in audience and although you are sharing this audience with other sellers, it’s easier to turn them into customers than on your own website.
In the US Last year, over 40% of sales occurred on Amazon. Customers love Amazon as not only does it bring a range of product choices, it also brings a better experience which lifts the standard of online shopping in Australia.
Basically, you should always go where the customers are, and the customers are on Amazon. It is just a matter of time until they are all on Amazon Australia. You don’t even have to worry about uploading your products all over again, you can get an integrated solution which will allow you to list your entire product catalogue on Amazon quickly and easily.
Amazon Australia Provides an Easy Marketing Channel
If you already have an online store, it is most likely that you are already marketing your products and store on Google and other platforms. Most likely you have dabbled in SEO strategies and this is where you will be happy to know that Amazon Australia is also a search engine tool in itself.
Having your products listed on Amazon Australia can help grow your brand awareness significantly and additionally increase traffic to your online store.
Amazon Australia Offers the Chance to Get in Early
First and foremost, there is a lot of opportunity for Amazon sellers to make a huge profit on Amazon Australia. In the UK and the US, it is the established sellers that take the largest share of the pie. The secret to their success and the reason they have such a huge portion of the Amazon market is that they got in early before too many competitors created stores.
Amazon Australia is still quite new which means you should be selling on the platform as soon as possible to get the edge.
Here are just a few other reasons as to why you should sell on Amazon Australia:
- Increase sales
- Acquire new customers
- Ability to insure your business
- International expansion
- Low marketing costs
- Easy shopping experience for customers
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