Did you know that before Amazon came to Australia, Australian consumers already loved it? They have spent around $500-$700 million on the retail giant in the United States before launching here in Australia.
Amazon has attracted long-term, loyal customers through its customer-focused business model consisting of three strategies. Here’s why we love Amazon Australia:
1. Epic customer choice across a huge range of categories;
2. Provide a robust platform for a huge variety of affiliate retailers;
3. They are supported by a greatly efficient integrated logistics operation.
They are continually focused on providing a low price with a vast selection and a fast delivery to their customers. All of which has generated fierce loyalty. Instead of searching online for products, many consumers will go directly to Amazon to find the product they are looking for – 80% of these consumers will buy from Amazon once per month.
Before Amazon launched in Australia, Amazon retailers were yet to encounter competition comparable to that of the Amazon retail environment. Instead of retailers standing back and refusing to create a strategic online position with Amazon, we are looking forward to seeing those retailers who will emerge on Amazon. Savvy businesses and local suppliers who decide to place their products on Amazon can look to see an increase in sales thanks to the huge consumer reach on the platform.
This is yet another reason why we love Amazon Australia! It is creating a marketplace that is driven by customer demand. Australian businesses will create products and services based on customer needs and wants. This will strengthen brand loyalty and ensure that businesses are successful long-term.
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